As an effort to introduce new, fun ideas to the L.L.Bean social feed, in the summer of 2022 I introduced an idea to create a graphic that would ideally encourage engagement.
These two graphics were the execution of this idea. In the image below, the graphic on the left directs users to pick an image from each row in order to build a backyard setup. In the graphic on the right, users are meant to choose their two favorites only out of the six. The goal was to drive users to debate in the comments.